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The primary goal of merging items in Travel Town is to create higher-level objects that help players complete quests, unlock new areas, and rebuild the town. The game revolves around merging similar items to form more advanced versions, which in turn unlock new possibilities and generate valuable resources.
As players merge and upgrade objects, they progress through different levels, earning coins, energy, and experience points. The merging mechanic is also key to expanding the town, as certain advanced items are required to unlock buildings, upgrade locations, and help town residents.